{"id":551,"date":"2024-06-23T15:59:00","date_gmt":"2024-06-23T15:59:00","guid":{"rendered":"https:\/\/adrianalapuerta.com\/?p=551"},"modified":"2026-04-08T22:28:47","modified_gmt":"2026-04-08T22:28:47","slug":"clydes","status":"publish","type":"post","link":"https:\/\/adrianalapuerta.com\/?p=551","title":{"rendered":"Clyde’s"},"content":{"rendered":"\n
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Freelance Client:<\/strong> When Tiffany, the owner of Clyde’s<\/strong><\/a> (cafe on wheels!), approached me about designing her brand, I couldn\u2019t wait to dive in. I had so much fun designing a playful, cohesive logo and brand identity inspired by mid-century design, European coffee shops, and old Florida charm.<\/p>\n\n\n\n

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Project Scope:<\/strong><\/p>\n\n\n\n

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  • Designed and developed a cohesive brand identity that blended multiple aesthetic influences using Adobe Creative Suite. <\/strong><\/li>\n\n\n\n
  • Developed a scalable vector logo suite for multiple applications. <\/strong><\/li>\n\n\n\n
  • Created a comprehensive brand guide documenting visual standards, typography, color palette, and usage guidelines. <\/strong><\/li>\n\n\n\n
  • Collaborated with the business owner to ensure the brand aligned with existing assets and vision.<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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    \u2737 Process \u2737<\/h4>\n\n\n\n

    Stage one: <\/strong>I developed initial mood boards based on client’s brand vision, followed by some initial design mockups. Scandinavian design sensibilities and retro typography were major influences.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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    Stage Two: <\/strong>We uncovered further inspiration in the mid-century charm of old Florida. The playful motifs and colors from this era provided an element of fun we felt had been missing from early designs.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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    Stage Three:<\/strong> Another mood board later, it was time to refine the logo once more. In this final stage, I reworked shapes to deliver that beloved space-age flair and introduced a vibrant palette in line with that lively Old Florida spirit!<\/p>\n<\/div>\n<\/div>\n\n\n\n

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    Stage Four:<\/strong> Organizing brand assets and colors into a comprehensive style guide for clients to refer back to as needed. And finally, getting the Clyde’s logo printed on their beautiful forest green coffee truck!<\/p>\n\n\n\n

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    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Freelance Client: When Tiffany, the owner of Clyde’s (cafe on wheels!), approached me about designing her brand, I couldn\u2019t wait to dive in. I had so much fun designing a playful, cohesive logo and brand identity inspired by mid-century design, European coffee shops, and old Florida charm. Project Scope: \u2737 Process \u2737 Stage one: I […]<\/p>\n","protected":false},"author":1,"featured_media":556,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/adrianalapuerta.com\/wp-content\/uploads\/2024\/06\/clydesbw-clear.png","_links":{"self":[{"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=\/wp\/v2\/posts\/551"}],"collection":[{"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=551"}],"version-history":[{"count":17,"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=\/wp\/v2\/posts\/551\/revisions"}],"predecessor-version":[{"id":1134,"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=\/wp\/v2\/posts\/551\/revisions\/1134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=\/wp\/v2\/media\/556"}],"wp:attachment":[{"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}