{"id":140,"date":"2024-06-20T02:25:00","date_gmt":"2024-06-20T02:25:00","guid":{"rendered":"https:\/\/adrianalapuerta.com\/?p=140"},"modified":"2026-04-08T22:32:36","modified_gmt":"2026-04-08T22:32:36","slug":"ara-shoes","status":"publish","type":"post","link":"https:\/\/adrianalapuerta.com\/?p=140","title":{"rendered":"ara shoes"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p><strong>Splinter Group Client:<\/strong> <a href=\"https:\/\/www.ara-shoes.com\/en-us\"><strong>ara North America<\/strong><\/a>, the regional division of a Germany-based footwear brand known for quality and comfort. From 2023 to 2025, I led digital marketing strategy and execution, driving brand growth and online engagement.<\/p>\n\n\n\n<p><strong>Responsibilities:<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<ul>\n<li class=\"has-small-font-size\"><strong>Managed all digital email marketing and automation to generate monthly sales of $13,000+ <\/strong><\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Designed graphics for weekly email blasts. <\/strong><\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Managed ongoing monthly meta <a href=\"https:\/\/www.instagram.com\/reel\/C2xNgxyPcaq\/?utm_source=ig_web_copy_link\">ad campaigns<\/a>. Includes retail shopping ads using Shopify and creating custom video content. <\/strong><\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Completed a full redesign and rebranding of email templates utilized for weekly retail marketing emails.<\/strong> <\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h6 class=\"wp-block-heading\">\u2737 <mark style=\"background-color:#E5DECB\" class=\"has-inline-color\">Email Redesign, Before vs After <\/mark>\u2737<\/h6>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-jetpack-image-compare alignwide\"><div class=\"juxtapose\" data-mode=\"horizontal\"><img loading=\"lazy\" decoding=\"async\" id=\"499\" src=\"https:\/\/i2.wp.com\/adrianalapuerta.com\/wp-content\/uploads\/2024\/06\/2.png?ssl=1\" alt=\"\" width=\"1341\" height=\"2398\" class=\"image-compare__image-before\"\/><img loading=\"lazy\" decoding=\"async\" id=\"498\" src=\"https:\/\/i2.wp.com\/adrianalapuerta.com\/wp-content\/uploads\/2024\/06\/1.png?ssl=1\" alt=\"\" width=\"1341\" height=\"2398\" class=\"image-compare__image-after\"\/><\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Splinter Group Client: ara North America, the regional division of a Germany-based footwear brand known for quality and comfort. From 2023 to 2025, I led digital marketing strategy and execution, driving brand growth and online engagement. Responsibilities: \u2737 Email Redesign, Before vs After \u2737<\/p>\n","protected":false},"author":1,"featured_media":543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/adrianalapuerta.com\/wp-content\/uploads\/2024\/01\/ARABW.png","_links":{"self":[{"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=\/wp\/v2\/posts\/140"}],"collection":[{"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=140"}],"version-history":[{"count":22,"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=\/wp\/v2\/posts\/140\/revisions"}],"predecessor-version":[{"id":1117,"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=\/wp\/v2\/posts\/140\/revisions\/1117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=\/wp\/v2\/media\/543"}],"wp:attachment":[{"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adrianalapuerta.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}