When Tiffany, the owner of Clyde’s (a cafe on wheels!), approached me about designing her brand, I couldn’t wait to dive in. Inspired by mid-century design, European coffee shops, and old Florida charm, the goal was to blend these influences into a fun, cohesive brand that complimented their already existing beautiful deep green truck. Deliverables included a full brand guide document and logo suite.

✷ Process ✷

The first stages of developing this brand began with mood boards, followed by some initial design mockups. Scandinavian design sensibilities and retro typography were major influences here.

Stage Two: we uncovered fresh inspiration in the mid-century charm of old Florida. The playful motifs and colors from this era provided an element of fun we wanted to capture.

Another mood board later, it was time to refine the logo once more. In this final stage, I reworked shapes to deliver that beloved space-age flair and introduced a vibrant palette in line with that lively Old Florida spirit!