Splinter Group Client: ara North America, the regional division of a Germany-based footwear brand known for quality and comfort. From 2023 to 2025, I led digital marketing strategy and execution, driving brand growth and online engagement.

Responsibilities:

• Managed all digital email marketing and automation to generate monthly sales of $13,000+
• Designed graphics for weekly email blasts.
• Managed ongoing monthly meta ad campaigns. Includes retail shopping ads using Shopify and creating custom video content.
• Completed a full redesign and rebranding of email templates utilized for weekly retail marketing emails.

✷ Email Redesign, Before vs After ✷